Words by Elena

+ Brand Identity

+ Graphic Design

Working with Elena has been an absolute dream. I’ve been a huge fan of her work since we met so it was an absolute pleasure to work on her rebrand with her.

Elena had a clear vision of where she wanted to be but wasn’t sure of the right creative to get her there.

Together we worked through mood boards to understand the right look and feel of where she wanted to head before I got to work creating her branding.

The hand drawn ‘E’ was based on a necklace close to Elena’s heart, so using that and the editorial style she was looking for I crafted her a hand drawn ‘E’ that would be distinctive enough to work as a brand mark, but also came together to be the logo she needed to elevate her brand.

Once we had a strong design for Elena’s logo, I then created her a suite of assets to support her new logo and brand refresh, along with a few other supporting pieces of collateral that Elena would be able to edit herself.

“Sian stepped in to rebrand my business at a time when I was going through a visual identity crisis!
She took my threads of ideas and spun them into a full branding suite of assets that looked and felt like ME in profesh form. Not only does she have the skill and talent, she's such a supportive cheerleader who I feel really wants the best for my business. No question was ever too silly and she walked me through her design decisions and strategy every step of the way.
Can't WAIT to get my new branding out there into the world... because WOW!”
- Elena, Words by Elena